© Courtesy of Anna Yurko More women of color are choosing to become entrepreneurs because they feel undervalued in corporate workplaces, according to a 2017 report by the Federal Reserve Bank of Kansas City. |
The number of women of color who own their own businesses rose by 8% last
year. This increase is largely due to “poor treatment and the
perception of being undervalued in the workplace,” according to a 2017
report by the Federal Reserve Bank of Kansas City.
In fact, “a much greater gender and racial pay gap have led women of
color to start businesses at a higher rate out of necessity and the need
to survive,” the 2018 State of Women-Owned Business Report found.
This is not surprising to me.
If I had to find one word to describe my journey of management
and leadership as a black woman, I’d go with “lonely” ― not your typical
sad lonely, but more of an alienated lonely. An “I’m literally the only
person in the room with this hair texture and this skin color” lonely.
An “I’m representing an entire race of people” lonely. How I am
perceived matters.
Growing up, I watched the sitcom “Martin”
religiously and admired the role that actor Tisha Campbell-Martin
played as Gina, who worked as a top marketing executive. As clever and
on point as that show was, what it didn’t portray was that, in real
life, black female leaders are often one-of-one ― especially in
meetings.
It’s really difficult to articulate how it feels to continually be the “only” in a meeting.
I’ve been a black “white-collar” professional since I graduated college in the mid-2000s. I remember the first day of my first real
job. My boss walked me around the office and introduced me to my new
team and the other employees. Everyone seemed really nice, but what I
noticed after returning to my desk was that I hadn’t met a single
minority in a leadership role. I knew I wouldn’t stay there long, and I
was right. I was out the door and on to the next opportunity in under a
year.
I moved into management early on in my career, and by the
age of 24, I had staff reporting to me. I was the youngest middle
manager at my company. That role opened me up to a bevy of
opportunities, including global travel and board meetings — and that’s
when it began. I was the “only.” I was not just the only woman, but 98%
of the time, I was the only black woman. You know what I learned from
those experiences? I learned that discrimination isn’t usually outright
or blatant. In fact, it’s often very subtle.
I’ve had people enter
conference rooms where I’m sitting, and when they see me, they say,
“Maybe I’m in the wrong room,” as if to suggest that if I’m a part of
the meeting, it must not be a leadership meeting.
Once, during a
leadership retreat abroad, a chief executive pulled me to the side
before the committee discussions began and said, “You know, you don’t
need to talk during the retreat. You can just listen. Yeah, actively
listen. No need for you to contribute.” Mind you, I was the person
responsible for setting the strategic direction of the initiative. I was
also the person solely responsible for the company’s recent massive
growth. And yet, I thought, you don’t want me to talk?
Years
of being the only black woman in the room made me feel visibly
invisible. It didn’t matter that I broke sales and revenue records year
after year, and it didn’t matter that my performance evaluations read
“outstanding” across the board.
There is an unconscious bias that
exists in business culture, whether people want to admit it or not.
Companies can have all the diversity and inclusion trainings they want,
but that doesn’t change the fact that black women (and men) are
continually overlooked and discriminated against.
Companies need
to realize that relatability is a real thing. Representation is a real
thing. So when we’re the only person of our race at a certain level, we
feel accomplished — but we also feel alone. It’s kind of like “yay me,”
but at the same time, “why just me?”
People don’t really like to
talk about race. But it’s there — hovering, always. I’ve sat in meetings
where people dismissed my feedback or ideas as not being valuable or
worthwhile, only to have someone of another race repeat the same
messages or ideas five minutes later to ahas! and applause.
There’s a reason why black women are turning to entrepreneurship, and it’s not because we’re not qualified for management positions in the corporate world. It’s because we’re not seen.
What
I’ve learned over the past 15 years is that mentors are vital. It can
be a real challenge to go into a workplace day in and day out when you
feel ignored or overlooked. Mentors are an invaluable support system for
everyone, but especially for women and minorities. We need people to
help us navigate our careers and help guide us as we continue to grow.
There is a void of African Americans in leadership, and it can be very
demoralizing to watch other people who do less advance quicker than we
do.
I met my mentor, who was also a black female executive, at a
professional development conference. She had turned an idea into a
seven-figure business venture after walking away from corporate America
five years prior. I’ll never forget the first thing she told me when we
met for coffee.
“You
will have to work 10 times harder than your white counterparts for
recognition,” she said. “You will often question yourself and your
worth. You will not receive the same pay. You will get frequent stares
and looks. You will be disrespected, both blatantly and subtly. But
never let it make you question yourself. Never. Go after every
opportunity that presents itself. It will teach you resilience, and as a
black woman, you’ll need that a lot.”
I now know to command my seat at the table. Even if they’re given a seat, women of color still need to command our place. Unfortunately, we have to do so diplomatically because minorities, specifically African Americans, are often viewed as hostile or aggressive when we speak up, whereas people of other races are seen as passionate and committed.
I have also learned to create my own support system. Everyone needs allies they can trust, confide in and connect with on a personal level. Because black women are often unfairly stereotyped, it’s important for us to keep positive and supportive energy in our circles.
There’s no getting around the fact that race is going to be an underlying factor in business, and there are some very real barriers to advancement in traditional workforces for women of color. Thankfully, I discovered this early on, and with the help of my mentors, I learned how to advance despite the unfair challenges and stereotypes I’ve faced. Every morning, I remind myself of the most important lesson I’ve learned throughout my career: Although we may feel like others devalue our contributions, we must never devalue ourselves.
I have also learned to create my own support system. Everyone needs allies they can trust, confide in and connect with on a personal level. Because black women are often unfairly stereotyped, it’s important for us to keep positive and supportive energy in our circles.
There’s no getting around the fact that race is going to be an underlying factor in business, and there are some very real barriers to advancement in traditional workforces for women of color. Thankfully, I discovered this early on, and with the help of my mentors, I learned how to advance despite the unfair challenges and stereotypes I’ve faced. Every morning, I remind myself of the most important lesson I’ve learned throughout my career: Although we may feel like others devalue our contributions, we must never devalue ourselves.
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