By Saba Murtaz
As a new business owner in the digital age, a big step in the right direction is to create a website to display your products, and open an online store.
An online store is a huge step for a small business as you will be able to offer your products to a much wider audience and you have the ability to make sales 24/7 instead of when your shop is open.
Today we want to take a look at how you can create an online shop this year and finally share your products with a wide audience across the world.
Easy navigation
When creating a website there are a lot of things to think about, but the most important feature is the site map. When creating a website, navigation needs to be straightforward and simple, allowing people to either search for a product or navigate categories to find one. While creating an e-commerce website it is a good idea to research competitor sites and undergo UX testing to ensure the website makes sense.
Take amazing photos
A picture speaks a thousand words. If you want to generate interest in your products and lure people to your website, photographs are key. It is incredibly important that you take good photos of products to entice customers and make them choose you over a competitor. To take amazing photos, natural light is always key, and plain backgrounds can be a good choice to make a product stand out. You can also add small props and create flatlays with small products that will give off a specific feeling and create an atmosphere that pulls people in.
Be concise with description
Second only to photographs, product descriptions can make or break a sale. When someone browses your site they will click on a product and read about it. If you don’t say enough or you say too much, you might hinder your chances of a sale. For example, a long paragraph can put people off because they won’t want to read it, however the same paragraph in bullet points is easier to read. Make sure to hire great copywriters to describe a product simply, and engagingly.
Choose payment options
One of the important parts of creating an online shop is managing payment processing services. It stands to reason that you will get more sales from your website if you offer more payment options to your customers. To ensure that you reach as many people as possible, offer PayPal and Apple Pay as well as debit and credit cards. Klarna may also be an option to consider.
Get promoting
Now you have a killer website to sell your products, it is time to pull people in. There are several ways to promote your website:
- A google ads advertisement
- A social media campaign
- An email campaign
You can consider sending out a 20% off code to all existing subscribers of your business to encourage them to use your new website. You can also advertise your website online with those great photos you took.
