By Kristen Fischer, StyleCaster
It’s 2018, and a brave new era in which
people are meeting their matches online more than ever—and not just
romantic ones. It won’t surprise you to find out that 54 percent
of Americans use the internet to research job listings and 45 percent
apply online (actually, if anything, those stats seem low!). So, while
having a great resume is key, and knowing how to network will always
be valuable, it’s more important than ever to also understand how to
job hunt online effectively—without wasting your time or messing up your
own chances unwittingly.
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What job-hunting rules should you follow when it comes to looking
online for a new gig? Here, a few experts weigh in on what you may be
failing to do to land a job using the internet.
Leverage LinkedIn
You don’t have to be a search engine optimization (SEO) expert to know what keywords
can grab attention. Just think of the jobs you want to attract in your
field and some marketing buzzwords and cram them into your profile
title. Nix the name of your employer in your profile title and save the
space for more keywords that can grab attention. If you’re a marketing
associate, for example, try something more focused like “direct
marketing leader in B2B information technology.” You want something that
goes more in depth but is broad enough to encompass what you do and
what role you’re looking for.
Look Where Others Aren’t
Some of the best projects I’ve worked on came because I approached
companies that weren’t necessarily hiring in my role. “Instead, use the
job boards to identify which employers are hiring. It doesn’t matter
whether they’re hiring at your level or for your specialty or not. All
you need to see is that they’re hiring at all because that means they’re
growing,” Jewel Bracy Demaio, a resume and job search coach, wrote in Forbes.
She advises using social media (or try the corporate website) to
pinpoint the relevant contact person at the company and then pitch
yourself. Sure, it’s a little “cyber stalkeresque,” but it works!
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Customize Each Application
Want to tailor your cover letter or resume for a specific job? You
should! Check out the job description and do more than see if you meet
the criteria—home in on the wording. Use buzzwords or similar concepts
when showing how you have the experience needed to do the tasks that the
job requires. Applicant tracking systems (ATS) will scan for keywords
and you want your resume to use the same language as companies and their
recruiters. “If you don’t have a job posting because you are sending a
resume directly to an employer, you can research similar positions on a
job board like Indeed to find key terms to use in your resume,” Jessica H. Hernandez, an executive resume writer, advised in a post on LinkedIn.
Look Beyond Title
You know the role you want, but if you only type in the title into a
search engine, you may pass up similar roles that a company labels under
another title. Type your industry into the search prompt, or add a
portion of the title in. For instance, I work mostly as a copywriter and
that work can include writing blog posts—so I also may search for
“blogger” roles, too.
Stay Safe
We focus so much on what to put on your resume or say during an
interview that we sometimes forget about safety online. “When you’re
searching for jobs online, it’s vital to keep yourself safe,” says Brie Weiler Reynolds, a senior career specialist at FlexJobs. “While many job scams are obvious to job seekers, there are some very sophisticated job scams out
there that can take people by surprise. Be wary of recruiters reaching
out to you out of the blue to offer you jobs or interviews. And keep in
mind that some scammers are impersonating well-known companies to lure
job seekers in with a false sense of security at seeing a big-name
company that may want to hire them.”
Weiler Reynolds recommends doing research on any companies that reach
out to you, and not putting your full street address on a resume that
can be viewed by the public. “Trust your gut! Most of the job seekers
I’ve heard from who’ve been scammed say they felt something was off
during the process but they wanted a job so badly they kept going and
ignored that gut instinct,” Reynolds said.
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Let ‘Em Know You’re Looking
One way to get job opportunities coming to you is to activate your
LinkedIn “Open Candidate” signal. This can privately alert recruiters
that you are on the lookout for opportunities without letting the
recruiter at your current employer see it. Want to get started? Go to
the Jobs section of your LinkedIn profile and then click on Career
Interests. From there, turn on the button to let recruiters know you’re
open to new opportunities and complete a few questions about what you’re
on the hunt for.
Go Old-Fashioned
Sure, knowing how to land an interview is great but what happens
afterward? Today’s digital mavens may follow up with an email, but a
call or handwritten note can have a lasting impact—mainly because it
offers a personal touch that email can’t deliver. Many job-seekers fail
to follow up after an interview at all; if you want to go for the job,
get back in touch in a truly personable way. After all, the digital
space is nice but sometimes human-to-human interaction is even better.
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