By Go Banking Rates
When applying for a job, you want to catch the the hiring manager's attention.
"Competition
is fierce and there may be hundreds of applicants vying for the same
opportunity,” said Heather Rothbauer-Wanish, author of "Getting Back in
the Game: How to Build Your Resume After Taking a Break."
So, how do you go about grabbing someone's eye, exactly? You get creative.
We’ve spoken to hiring managers, recruiters and people with real tales of landing jobs in original ways. Find out what you, too, can try to improve your chances of getting a job by reading the list below.
So, how do you go about grabbing someone's eye, exactly? You get creative.
We’ve spoken to hiring managers, recruiters and people with real tales of landing jobs in original ways. Find out what you, too, can try to improve your chances of getting a job by reading the list below.
1.
Have an Accidental Interview
When you start your job search, everyone
says to do your homework. You can read about a company online to learn
about the business, but everyone does that. So how do you take your
research up a notch?
[post_ads]Ask Jamie Newman, an experienced recruiter
and owner of YourBestManager. When he interviewed for his first
recruiting gig, he knew very little about the work. The hiring manager
suggested he do some research and follow up later.
“I wanted to
impress this manager, so instead of just hopping on his company's
website or reading a few articles on the human capital business, I
decided to actually reach out to someone else within the industry and
ask them to tell me what it's like to be a recruiter,” he said.
The recruiter he called graciously accepted his interview questions. Then one thing led to another.
“Fast
forward to the end of the conversation and I had no desire to follow up
with the first manager who interviewed me," Newman said. "I asked this
recruiter how I could get hired at his company and one month later, I
was given a job offer, which resulted in an eight-year career with that
organization.”
Pro tip: Don’t stalk the hiring
manager, or other people in the company, for an opportunity like this.
If it’s going to work, it has to be natural. And even though it's an
informal interview, avoid making mistakes.
2.
Highlight Your Talents on Your Job Application
We don’t literally mean take a highlighter
to your resume. What we do mean is find a crafty way to show you’re the
perfect candidate for the job.
For example, Rothbauer-Wanish said
she received a hard-copy resume in the mail for a graphic design and
stylist position that included a colorful puzzle piece that fell from
the envelope. The applicant’s cover letter read, “I am the missing piece
to your puzzle.”
“This was significant, as we remembered her
information and called her for an interview,” said Rothbauer-Wanish.
“She ended up being a full-time employee for the company.”
Pro tip:
The applicant's approach worked because the position required
creativity. If the job you seek is more traditional than artistic,
Rothbauer-Wanish recommends showcasing the research you conducted on the
company and how your skills align with the company's future needs
instead.
3.
Put on a Show
A job interview shouldn’t resemble
television shows like “So You Think You Can Dance” or “America’s Got
Talent” unless you’re trying out to be a contestant. There are certain
instances, however, when a skill is better shown than described on
paper.
The Creative Group, a staffing and recruiting company
specializing in the marketing and creative industry, recently surveyed
over 400 advertising and marketing executives about their opinions on
creative — or unusual — resumes or introductions.
One respondent
said, “A candidate who also had acting experience put on a mini show to
highlight his skills. He hit all the marks and took questions after. It
was quite entertaining, but also thorough and professional. He was
hired.”
Why did this creative tactic work? The act highlighted the
applicant's qualifications and skills in a unique way that complemented
his personal brand. The act also proved he did his research, said Diane
Domeyer, executive director of The Creative Group.
“Showing a
potential employer that you understand their business and can add value
to the organization is crucial in an interview,” she said.
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Pro tip:
If you want to try an unconventional job application tactic, Domeyer
suggests you first think it through and ask yourself a few simple
questions.
“Does the organization have a company culture that
would appreciate a creative approach to an application or interview?"
she said. "If so, what skills, talents or past experiences could you
apply to the position that would make you stand out? Consider how your
approach may be received by different audiences.”
4.
Connect Online With a Company’s Decision-Makers
Checking out a company's social media
accounts is a great way to do background research, and sometimes the
right follow can even land you a job.
“It won't yield you an
overnight offer," said Jane Scudder of Never Settle Coaching. "But even
if you're happy in your [current] role, begin to connect with people you
admire who have public profiles on outlets like LinkedIn and Twitter.”
Scudder
said when someone has an open profile it's a cue that they want to be
followed. So, if you find the hiring manager of a company you’re eyeing,
go ahead and like and re-tweet to get noticed.
“This is relationship building in modern times,” she said.
Pro tip:
Don’t use this tactic if your social persona isn't one you'd want to
share with potential employers. That may jeopardize any job
possibilities. Be professional.
5.
Be Original and Thorough
Sometimes just meeting expectations can
make you stand out. When so many job candidates aren't, just conveying
competence can catch a hiring manager's eye, according to Christy
Hopkins, human resources staff writer at Fit Small Business.
“These
days, most candidates all apply the same way: they create a resume and a
very generic cover letter, and they blanket apply to jobs that a job
board matches them with, or ones that they find on there themselves that
sound interesting,” she said.
Pro tip: Here's how to use job-hunting apps and still stand out:
To put a spin on things, Hopkins suggests having several resume
variations geared towards different industries or positions. “One resume
simply won't work anymore, nor can it really showcase your knowledge,”
she said.
Furthermore, take the cover letter seriously. Hopkins
advises creating a unique one that recognizes the company and role
you’re applying for. “I get so many cover letters with the wrong company
name in the letter. I would estimate 30 percent of applications I see
have this issue,” she said.
Another sure way to have your job
application stand out is to take advantage of the "additional
information" space in an online application when it's provided. Hopkins
suggested uploading your portfolio or even creating a hypothetical
90-day plan for the available role.
6.
Make an Enticing Offer
Although the hiring manager typically makes the job offer, you can also put a deal on the table.
Remember
the line, "make an offer he can’t refuse?" Darla DeCrecchio tried this
tactic. As a recent graduate, she knew she didn’t have the experience
many law firms wanted in a paralegal candidate.
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Once she got her foot in
the door with an interview, she made an offer to the hesitant hiring
manager.
“Out of complete desperation, I asked the attorney if he
would let me work for him for free for two weeks to prove to him that I
can do the job," she said. "At the end of two weeks, if I didn't prove
him wrong, he could let me go, no questions asked.
The bold move worked. It could for you, too, given the right scenario.
“The
look on his face was priceless. He gave me the job right there on the
spot, and thankfully, he paid me and didn't hold me to my offer. He told
me that anyone who is willing to offer that to prove themselves
definitely has something good to offer,” said DeCrecchio.
Pro tip: Make
sure your offer doesn't come across as begging or too
spur-of-the-moment. That will just make the hiring manager
uncomfortable. It’s best to come in with a game plan.
7.
Show Kindness
Kindness and empathy can go a long way, particularly in a job search.
Gene
Caballero, co-founder of GreenPal, a lawn services company, said it was
an applicant's kind gesture that won her a sales job. She had bottles
of water in her purse and offered them to the people interviewing her.
“Her
timing could not have been more perfect, as we had been in back-to-back
interviews and hadn’t been able to leave to grab a quick drink of
water,” he said.
Needless to say, she was hired. Of course, she also met the qualifications, but her kind gesture set her apart from the rest.
“People
buy products and services from people," Callebro said. "So this was
very impressive to see someone interviewing for a sales role who
immediately 'broke the ice' by offering something of value before asking
for anything. This is sales 101, that most people do not implement at
the first juncture of selling yourself in an interview.”
Pro tip:
Don’t randomly bring water bottles to each interview. Think about the
gesture and how it pertains to the prospective job. Maybe you’re
applying for a computer programming position. After researching the
company, you discover it's dealing with a technical glitch. Present a
solution to the problem during your job interview.
So what’s the takeaway from these strategies? Personalize your pitch while also putting the best you forward.
“A
resume or interview is often the first impression that a potential
employer will have of you, so it’s important to make it a good one,”
said Domeyer. “If you’re unsure how a hiring manager would respond to a
creative approach, it’s best to play it safe and let your relevant
talents and knowledge shine through.”
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