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7 Ways to Increase Your Social Media Presence and Following

 

We know how important social media is in our marketing today, but how do you increase your presence and your following, so that social media is a viable marketing tool for your business?  I'm going to show you 7 ways that you can start today that will help you in the long term grow your visibility and following at the same time. 
  1. Increase and optimize the feeds you follow.  The more interesting things that you are exposed to the more interesting you’ll be.   If you aren’t sure of where to start when it comes to improving your own inbound feeds, start with lists created by people of influence. 

    A few of my favorite Facebook lists: A few of my favorite Twitter Hashtags:
  2. Share original content.  If you are going to have success in social media you must be creating content.   Content is not just articles, but graphics, videos, etc.  Launching into social media with not content is like trying to start a car with no gas – you won’t get anywhere.
  3. Share the content of others.  As you read content that you find interesting and that you think your audience will find interesting be sure to like, share or retweet.  Others will see that you are sharing their information and be more apt to share you content.  I like to call this sharing the love.    Social media is not an individual sport, so start building up your team with a strong social media network that will not only give you items to share, but will also be willing to share your information as well.
     
  4. Be interesting.  Find, know and live your own voice.   Don’t just copy what others are doing, tap into your own originality.  Social media gives you the capability to humanize your brand and naturally participate in conversations.   Still stuck?  Your brand voice can be as simple as an adjective that defines your business.   Your brand voice can take you from lackluster to astounding.  If you are still struggling take a few moments to review Marketing Land’s list of 20 Great Social Media Voices.
     
  5. Increase your response and share rate.  We know that when it comes to social media algorithms will show posts that get a response or comment.   Learning what types of posts encourage comments and sharing is something that takes time and will more than likely not happen overnight.  Darren Rowse, the Copyblogger did some experimenting and identified 13 posts that tend to get comments or shared.  Below are five of my favorite:
     
    • Competition – Posts that give people a chance to win something by leaving a comment.
    • Show Off / Share a Link – Ask readers to show or share something that they have done, written or created.
    • Hacks – A hack walks people through a process, how-to or do it yourself project.
    • Question Posts – Seems simple enough, but ask a question.   Those who see it are wired to answer it.
    • Debate and Controversy – Put together opposing arguments and let your readers respond.
  6. Be the expert.   Be the expert in the industry that you represent in your business.  Give insight that no one else can.  Think about it, what insights can you give that no one else can?  Could you start your own hashtag chat on Twitter or Google hangout about your industry?  Don’t be afraid to share your knowledge, this will help in cultivating trust with your prospects and customers.  One thing to note, Twitter chats and Google hangouts can take a while to build up, so if you start them just stay consistent until you find that you have created your own following.   Don’t give up too soon – that’s a mistake many make.
     
  7. Stay interesting.  Increasing your presence and following on social media doesn’t mean staying on social media 24/7.  Don’t be afraid to get off of social media and shut it down.  Stay interesting by continuing to do interesting things that don’t involve social media.


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